Your product has to survive contact with real patients.
Digital care products fail in predictable ways. The clinical logic was built for an ideal patient. Real patients deviate. I help digital health teams find those gaps before they become safety problems.
First Look: one 60-minute session, written summary in 48 hours. Prefer to start on your own? Get the field guide →
Not ready for a session? Start with the guide.
The whole road from first idea to clinical safety file, the places products usually break, and the questions to answer before a buyer, an investor or a regulator asks them. 8 pages. Includes a half-price First Look.
Built for digital health teams making decisions that carry clinical weight.
That weight shows up when your product has to decide whether a patient continues, escalates, or is redirected. When the patient says they are fine but the data says otherwise. The clinical logic behind those calls is what I review.
Preparing for pilots, partnerships, or investor conversations.
Reviewing pathways, logic, and user flows before launch.
Stress-testing care logic where variability and escalation matter.
What I help teams catch before launch.
A product can look coherent in ideal conditions and still fail at the edges. I review how clinical logic holds up when symptoms shift, users drift, and escalation needs become less tidy.
Unsafe assumptions about who the product is actually suitable for.
Weak boundaries when symptoms worsen or user behaviour drifts.
Gaps across key clinical decisions, handoffs, and edge cases.
Three ways to work together.
The work is structured to match the stage of the product, the depth of the question, and how much clinical pressure-testing you need.
One 60-minute session on a specific clinical concern. Written summary in 48 hours.
A structured review of your clinical logic before pilot, launch, or scale. Know where it breaks before it does.
Clinical reasoning inside the team as you build, refine, or expand.
I'm Emma. I pressure-test digital health products for a living, on the part most products underestimate: what the clinical logic does when a real patient does not follow the plan. I've been a physiotherapist since 2013.
The patient who pushes through pain, stops at the first discomfort, or tells the product what they think it wants to hear is most of the real population. The reasoning problems I solved at the bedside are the same ones breaking digital health products at scale. The Clinical Maturity Lens is how I close that gap.
Clinical reasoning from the bedside, now applied to product suitability, escalation logic, and pathway design.
Ready to pressure-test your product?
I work remotely worldwide. For consulting, advisory, or collaboration enquiries, you can reach me directly here.
A simple first step.
First Look is the easiest way to work with me. Not sure where you stand? The free self-assessment takes about 6 minutes.